Mckinney Junior Copywriter

Purpose

The Junior Copywriter partners with art director to conceive and design concepts and narratives for various social platforms, presentations, integrated campaigns, and more.

Responsibilities

• Copywriting and Concepting

• Works in concert with an Art Director to develop and create great creative concepts and presentation approaches.

• Create exceptional advertising concepts and take responsibility for all copy involved.

• Write original copy and edit content for a range of marketing and communications materials.

• Understand the client’s business, brand, products, and their customers.

• Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience

• Stay updated on industry trends and marketing news.

• Present concepts with the Junior Art Director to the Associate Creative Director and Creative Director.

• Report to Associate Creative Director and/ Creative Director on project status.

• Incorporate feedback from Creative Directors, and clients with precision and a positive attitude

Quality Control

• Ensures the quality, craft and implementation of all work done on projects assigned.

• Delivers creative work that is on time, on target and on budget.

• Pays meticulous attention to detail

• Reviews work to ensure accuracy

• Becomes an expert in brand standards

Relationship Management

• Collaborates with writers, strategists, account management, and clients.

• Understands the Client’s business, brand, products and their customers.

• Always leads by example.

Competencies

• Creative Stewardship. A high standard of creative work that is award-winning, applauded by the industry and appreciated by existing clients and new business prospects.

• Relationship Management. A professional role model with positive influence who motivates colleagues. Ability to collaborate with all key stakeholders across all offices.

• Cultural Leader. Help activate and foster the McKinney culture, and serve as a McKinney Brand Ambassador to the advertising industry.

Professional Skills & Knowledge

• Creativity. Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

• Project Management. Quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.

• Presentation Skills. Is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers and managers; is effective both inside and outside the organization, on both cool data and hot and controversial topics; commands attention and can manage group processes during the presentation; can change tactics midstream when something isn’t working.

Skills

● Experience with Google Suite (Docs, Slides, Sheets, etc.)

● Working knowledge of digital, UX and UI design principals a plus

● Proofreading experience and familiarity with standard style guides

● Experience with content management systems

Experience

Ideal candidate should have up to 1 year of internship and/or work experience as a copywriter. A creative portfolio is required.

Salary Range

The salary range being considered for the position is between $60,000 and $75,000.

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